Charming Shoppes, Inc., the parent company of Fashion Bug, Lane Bryant and Catherines, announced that they have signed America's Next Top Model winner Whitney Thompson as a brand ambassador for Right Fit, an innovation in fit that allows women of every shape to buy the perfect pair of jeans or pants to fit their curves. As the first-ever curvy model to win the ANTM competition and a contract with Elite New York model management, Whitney will encourage women of all shapes across the country to get "Right Fit-ted" for themselves.
This winter, between photo shoots and runway appearances, Whitney will share the benefits of wearing jeans and pants that fit her perfectly. "I have been a Fashion Bug shopper for years, so I was excited at the opportunity to work with the company and help women 'take back' the fitting room and make shopping for jeans a great experience," said Thompson. "The store offers clothes to fit women of all shapes and sizes and since Fashion Bug just launched a line of denim made with Right Fit technology, we no longer have to change our bodies to fit into the hottest jeans; the jeans are now made to fit our bodies," she concluded.
Every year in Hollywood, top celebrities lend their time and talent by hitting the catwalk for charity, raising funds and awareness for National Animal Rescue. Between 6-8 million dogs and cats enter shelters each year. Proceeds from Celebrity Catwalk go directly to non-profit organizations who work tirelessly to put a dent in those staggering statistics. Lane Bryant sponsored this year’s event by providing clothes for the runway. Other sponsors included Wrigley, Glaceau, Vibe, and many more. Celebrities wearing Lane Bryant included Kim Coles (right), Frenchie Davis, Countess Vaughn, Chenese Lewis, Evelyn Champagne King
Denim gets dressy with the Right Fit Denim Trouser at Lane Bryant. The stylish and tailored trouser fit in the dark rinse wash is available in petite, average and tall lengths.
Lane Bryant Right Fit has designed a stylish career and dress pant with Right Fit technology. The Houston Right Fit pant has an updated A-line leg shape and available in petite, average and tall lengths. Now available in black, cedar brown, heather grey, camel, purple pansy, and navy. The Lafayette Right Fit pant with a slightly flared leg is also available in petite, average and tall lengths. And available in black, cedar brown and navy.
Right Fit Denim at Lane Bryant are available in different styles: classic, flare and bootcut; lengths: petite, average and tall; and numerous washes; light rinse, medium vintage, dark blast, dark rinse, black denim, and authentic blue.
The Right Fit at the right price to take you from day into night. Fashion Bug's Studio 1940® dress pants featuring Right Fit technology are now available to fit all body shapes. The pants are designed in three different body shapes based on your waist-to-hip ratio: straight, moderately curvy or curvy. Misses sizes in petite, average and tall, $26.99. Plus sizes in short, average and long, $29.99.
The Right Fit at the right price. Fashion Bug's L.A. Blues® jeans featuring Right Fit technology are now available in three different body shapes based on your waist-to-hip ratio: straight, moderately curvy or curvy. Misses sizes in petite, average and tall, $24.99. Plus sizes in short, average and long, $26.99.
Charming Shoppes Selects Whitney Thompson to Serve as Fashion Bug's Right Fit Brand Ambassador
download press releaseNew Fashion Bug Denim Collections Feature Innovative Right Fit System For Women of Every Shape
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