ALL CURVES ARE
NOT CREATED EQUAL

You know the pain of buying pants…and want to forget it. But wait a minute. In fact, there’s nothing wrong with you—it’s the design that’s wrong. Today’s women’s jeans are based on sizing standards from a US Army study done way back in 1940.

Let’s face it: times have changed, and it’s time for a revolution.

TECHNOLOGY,
FASHION & FIT COLLIDE

Enter Right Fit, which came from the most extensive women’s sizing study done in over 60 years. We scanned more than 14,000 women’s bodies in the Intellifit machine, a fitting-room sized instrument that electronically detects measurements and records over 200,000 data points within ten seconds using safe, low-power radio waves. All of this, just to fit you better.

SO REVOLUTIONARY.
SO RIGHT.

You’re going to love pants shopping like never before. With Right Fit, you have three ultimate fits and a revolutionary sizing system to cover all your curves. No more unbuttoned waists or gaping in the back of your waistband. No more settling for pants that don’t flatter. But don’t take our word for it—find your Right Fit and join the revolution.

FIND YOUR RIGHT FIT SEE WHAT PEOPLE ARE SAYING